★ 5

Always good. Opens around May and closes Labor Day Weekend. The best around. We look forward to it every year.

Source: Google

★ 5

Flavorburst! ❤️

Source: Google

★ 5

Great place to take the family and just chill enjoying the day

Source: Google

★ 3

Source: Google

★ 5

Our Favorite place to visit in summer!!

Source: Google

★ 5

Little old fashioned walk up ice cream stand. Lots of choices. Popular and fun.

Source: Google

★ 4

Source: Google

★ 4

Source: Google

★ 5

Super clean and extremely pleasant staff.

Source: Google

★ 4

Sometimes it’s just nice to pull off the road and feel like you stepped back in time, and just relax and enjoy the moment. Great sundays not sure of anything else.

Source: Google

★ 1

Overpriced soft serve served by rude teenagers

Source: Google

★ 5

Great local ice cream shop.

Source: Google

★ 5

Fantastic stop on a warm day! I had a hot fudge sundae, haven’t had one in many years. It was wonderful! Outdoor seating and friendly folks!

Source: Google

★ 5

Source: Google

★ 5

Awesome ice cream and curds were great, chili dogs could use improvement was disappointed in those.

Source: Google

★ 5

Source: Google

★ 4

Source: Google

★ 1

Wanted to get an dipped ice cream cone, when I got it it melted everywhere making a huge mess within minutes of having it it was horrible experience the soft serve ice cream was disgusting not happy threw it away before even trying to finish it very unsatisfied.

Source: Google

★ 4

Good quick food, good selection of ice cream, outdoor or car seating

Source: Google

★ 4

Burgers and fries under $5!!!! Ice cream and shake/Sundae cone prices are about the same! Lots of flavors and menu items. Quick and friendly! You have to order from the window outside. You cannot go inside. Goofy parking lot too

Source: Google

★ 4

Source: Google

★ 5

Ice cream extravaganza!!!!!!!! Stopped on our way through on vacation and the ice cream and flurries and twist cones were the bomb!

Source: Google

★ 5

Very reasonable prices and tons of selections for flavors on the ice cream

Source: Google

★ 5

Delicious old fashioned style walk up ice cream spot. Really good and friendly staff

Source: Google

★ 1

They tend to put nuts on your ice cream without asking you first. It's ridiculous you have to say "no nuts" each time you order. Nut allergies are super common and not everyone wants nuts on their ice cream! If I don't say "add nuts", don't put nuts on it, geez

Source: Google

★ 1

Overpriced and someone from behind me in line got called up before me because she knew them by name. Nice.

Source: Google

★ 5

Source: Google

★ 5

Only ever had ice cream but always so yummy, smooth, and creamy.

Source: Google

★ 5

Source: Google

★ 5

Old-fashioned,amazing food!!!! Definitely a must try.

Source: Google

★ 4

Source: Google

★ 5

Source: Google

★ 5

Love this place it's my favorite ice cresm ever

Source: Google

★ 5

Great ice cream and good prices

Source: Google

★ 1

We were very disappointed in this place. We ordered 3 ice cream sundaes and all of them were given with flavored syrup instead of fresh ingredients. Would not go back.

Source: Google

★ 5

Great local spot for the family. I've never been disappointed going here. Whether it's sunny and hot or raining and cold it's a great place to be.

Source: Google

★ 5

Ice cream was great and prices were reasonable. Would return.

Source: Google

★ 1

Dairy way wins the discrimination of the century award, on July 9 2025, I visited the dairy way in Black River Falls WI and witness a woman who clearly told a gentlemen she was the owner and she could do whatever she wanted including locking the guy out of her restroom and told him he was not allowed to use it.
I heard the gentlemen tell her he was disabled and needed to use the restroom she told him no, he got the floor wet and she did not want to clean it up.
I heard him explaining his disability and asking her again to use the restroom as he was a paying customer who had already purchased his food. She told him no. She would not unlock the restroom for him.
Another lady walked up to her and said she had been there for over 20 minutes, and she had purchased food could she use the restroom the woman who said she was the owner proceeded to unlock the door for her but mentioned again he could not use her restroom as she pointed to him.
Just a wow here people. I watched as the other lady walked away and another young woman with her four children asked if she could use the restroom and the person saying she was the owner proceeded to unlock the door for her as well but mentioned again the gentleman could not use the restroom even though he had mentioned to her several times he was disabled and needed to use the restroom. The woman who said she was the owner then proceeded to tell him to leave.
I watched him get into his vehicle without the staff even giving him a bag to put his food in that he had clearly paid for. His vehicle did have disabled plates. Whoever he is I hope he preceded with some sort of action against this lady who swore she was the owner, and she could do whatever she wanted.
If you don’t want people who are disabled to eat at your establishment and do not want to clean up after them knowing with common sense that disabled people probably have a harder time with things then a post sign.
Probably illegal but with the action I witnessed that day I will never return to said establishment. My thoughts are how unprofessional, and discrimination is this? Other costumers can use her restroom but the guy who said he was disabled and really needed to could not because he got the floor wet and she didn’t want to clean.
Awful just awful disabled people be careful where you choice to eat. I left with a complete wow in my mind and felt it fair to post what I witnessed.

Source: Google

★ 5

Great place to get ice cream and sit outside to eat it

Source: Google

★ 5

Source: Google

★ 5

Source: Google

★ 5

The best soft serve you can get. Their flurries are also incredible.

Source: Google

★ 5

Source: Google

★ 4

Source: Google

★ 5

Source: Google

★ 4

We were driving through Black River Falls and saw this place. Stopped for some soft serve. Solid ice cream.

Source: Google

★ 5

They have the BEST ice cream anywhere around!!!!

Source: Google

★ 5

Source: Google

★ 5

Just an outdoor ice cream shop
Great ice cream choices

Source: Google

★ 5

Just like an old-fashioned root beer stand; very good food!

Source: Google

★ 5

Delicious ice cream and food 😋

Source: Google

★ 2

Source: Google

★ 5

Source: Google

★ 5

Great "old school" mom and pop style ice cream stand. This reminds me of the way it was when I was young. These places are getting fewer and fewer.....stop by while you still can and taste some real Americana!!

Source: Google

★ 5

Best ice cream place in the BRF area.

Source: Google

★ 1

I ordered a chili dog and received a roller dog bland awful chilli. The bacon cheese burger was just that. No ketchup, mustard, onions. They must be known for ice cream, because the hot food sucks.

Source: Google

★ 5

Hidden little gem! Food was great and very reasonably priced. Super loud busy road but that's not there fault. Great little roadside stop. Highly recommend.

Source: Google

★ 5

Source: Google

★ 5

Stopped on my way back home from taking the dogs swimming. Got ice cream for my wife and I and the dogs got pup cups. Very good

Source: Google

★ 5

Source: Google

★ 5

Source: Google

★ 5

Source: Google

★ 5

Source: Google

★ 5

The best ice-cream around I love to stop when going thru the area!!😋👍🏻

Source: Google

★ 5

Source: Google

★ 5

I always look forward to eating there food there hot dogs are so good and I always love to get myself a blue slushy when they open.

Source: Google

★ 4

Got a burger, which was not bad! Then cheese curds, sad to say they've changed. No longer the light battered, like they claim. They were hard, possibly overcooked. Then got what I thought were mini corn dogs. They were something breaded, with corn in it? They were not bad, just different! But as always, the ice cream is delicious and you definitely get what you pay for!

Source: Google

★ 4

Source: Google

★ 5

Source: Google

★ 4

Source: Google

★ 4

Source: Google

★ 5

Small cones are big! Small flurries are a pretty decent size too.

Source: Google

★ 5

When vacationing here this is one of my go to places. Great place to bring the family for icecream.

Source: Google

★ 5

Source: Google

★ 4

Ice cream was delicious! Fries were great! Burger was absolutely terrible.. No flavor to the burger, the American cheese tasted really cheap and the density of the bun was horrific. I LOVE burgers and the burger I had was absolutely inedible. I couldn’t even choke it down drenched in ketchup. Also make homemade ranch! Prices are decent but if it’s inedible that doesn’t really matter.

Will keep stopping for ice cream, 25 year tradition.

Source: Google

★ 5

Stopped frequently while camping in the area. We knew the ice cream and frozen treats would all be great, but the food really surprised us. Classic dishes, and a much more extensive menu than you would expect.
It's an always stop for us when we're in the area.

Source: Google

★ 5

Best ice cream stand around.

Source: Google

★ 5

Source: Google

★ 5

Source: Google

★ 5

Great ice cream stop, on hwy

Source: Google

★ 5

Nothing better than a good local restaurant. Plenty to choose from, almost overwhelming but great. Staff is friendly and helpful as well

Source: Google

★ 4

Old time ice cream stand with lots and lots of choices.

Source: Google

★ 5

Source: Google

★ 5

Very affordable and great ice cream.

Source: Google

★ 5

Wow! Their menu has so many options for everyone to choose from! Ice cream cones are Huge! Very delicious fries. You can't go wrong stopping at this place and if you chose to stop then you definitely chose right.

Source: Google

★ 5

Dairy Way is a gem in this town, known for serving the best ice cream around. Their hot dogs are simply amazing, and the soda always hits the spot. Though there's always a line, it moves quickly, ensuring you won't wait long to enjoy your treat. With only outside service, Dairy Way offers a nostalgic and delightful experience that keeps you coming back for more. It's a true hometown favorite that never disappoints!

Source: Google

★ 5

If you are nostalgic about Flavor Burst ice cream this is the place to get it! That's what I went for and that's what I got, but truly it was a hard decision because they have a huge menu and it all looks good. Service was good and the line went quick!

Source: Google

★ 5

Source: Google

★ 5

Always a good place to eat. Only complaint I'd have is the ice cream comes out the same window where other people order.

Source: Google

★ 5

Source: Google

★ 5

Source: Google

★ 5

Best place in town for ice cream. Great food and prices.

Source: Google

★ 5

Source: Google

★ 4

Source: Google

★ 5

Great ice cream, friendly staff. Well maintained exterior. This Dairy way is always busy we I come but they are fast and efficient every time.

Source: Google

★ 5

Source: Google

★ 5

En el corazón de River Falls  se encuentra la heladería Dairy Way, un pequeño tesoro con un servicio que va más allá de sus modestas dimensiones A pesar de su tamaño compacto, este lugar irradia calidez y atención personalizada que lo distingue. Los helados, en especial la exquisita banana split a solo 5,50, son una delicia que no se puede perder. La relación calidad-precio es insuperable, asegurando una experiencia dulce sin dejar un vacío en el bolsillo.

Lo que más destaca son las chicas que atienden, no solo por su belleza, sino por su genuina amabilidad que hace que cada cliente se sienta especial. El espacio abierto invita a compartir momentos felices, sea en una tarde soleada o bajo las estrellas. Además, la heladería cuenta con suficiente área de estacionamiento para tu comofidad.

Recientemente, al pasar por allí, me sorprendió ver una fila considerable en la ventanilla. No era sorpresa dado que estaban ofreciendo algo especial, capturando la atención de tantos ávidos por probar sus increíbles creaciones heladas Es evidente que Dairy Way no solo es un lugar para satisfacer antojos, sino un punto de encuentro donde la calidad y el servicio hacen de cada visita una experiencia memorable

Source: Google

★ 5

Great place to stop for ice cream!

Source: Google

★ 5

Source: Google

★ 5

Walk up outside ice cream stand.

Source: Google

★ 5

Very neat little place.

Source: Google

★ 5

Source: Google

★ 4

Source: Google

★ 5

Source: Google

★ 1

We didn't get our beautiful ice cream 🍦 dishes for longer than the walk to the car they were melted before we left. 2 min max, just wish they were upfront so it wasn't a drink when we were in the car. Served in a cup from the start would have saved my dash board and more then 1/3 ice cream eatable.

Source: Google

★ 5

Source: Google

★ 5

Always yummy!

Source: Google

★ 5

Great ice cream 🍨!

Source: Google

★ 5

The service was fast and friendly. Very good soft serve ice cream. There is plenty of outdoor seating.

Source: Google

★ 5

Source: Google

★ 5

Source: Google

★ 5

Source: Google

★ 5

Source: Google

★ 5

Service was very prompt. We had our meal very quickly. Also very good ice cream.

Source: Google

★ 4

Dip cones today leaking all of over. Not dipped right. Wanted nuts sprinkled on cones and won’t do it.

Source: Google

★ 5

You may have to wait in line a little bit, but it's definitely worth it! Good spot for dinner and a treat!

Source: Google

★ 5

Tasty

Source: Google

★ 5

Source: Google

★ 3

Source: Google

★ 5

Atmosphere of a small old town, very good ice cream, nice service. I Recommend it to all visitors !

Source: Google

★ 5

Source: Google

★ 4

Quaint. Not quite retro. Chili dog...need more emphasis on chili. But, it hit the spot.

Source: Google

★ 5

Source: Google

★ 5

I absolutely love this place... we ALWAYS can't wait for it to open for the season...

Source: Google

★ 4

Classic small town ice cream stand. Nothing extravagant just some solid soft serve and treats. Easy to get to from campgrounds and hiking.

Source: Google

★ 5

Always look forward to the Dairy Way opening each year. Always friendly welcoming staff.

Source: Google

★ 5

Source: Google

★ 5

Source: Google

★ 5

I wait for this place to open every season. Excellent quality ice cream. I had the Blueberry malt today. It is literally the only place I don't need to ask for extra malt flavoring. I have friends from MN That visit regularly that also look forward to the Dairy Way.

Source: Google

★ 5

Excellent ice cream many kinds to choose from .

Source: Google

★ 4

Thanks for my icecream!!

Source: Google

★ 5

Traditional value

Source: Google

★ 5

We tried to stop for ice cream and a burger in early April. Google is wrong—dairy way is not yet open for the season.

Source: Google

★ 5

Their ice cream is soo delicious and I sing stop going there! The workers are very polite and take the time to make sure what you ordered is what you got!

Source: Google

★ 5

Source: Google

★ 5

Loved it here. Quite litteraly the best soft serve ice cream and shakes I've ever had. Absolutely a must stop. It's a bit of a drive for me but I usually find an excuse. Service is quick and prices are good since the sizes HUGE!

Source: Google

★ 4

Got some yummy ice cream from this place a few weeks ago! A fun stop on the way home.

Source: Google

★ 5

Great ice-cream

Source: Google

★ 5

Thanks for another great season!!!!

Source: Google

★ 5

Source: Google

★ 4

Source: Google

★ 5

Source: Google

★ 5

Source: Google

★ 5

Source: Google

★ 5

This place is awesome ‼️ Huge ice cream cones. Good food.

Source: Google

★ 5

Discovered this place while camping in the area and have been back since. Best ice cream ever and decent priced!

Source: Google

★ 4

A fav

Source: Google

★ 5

Source: Google

★ 5

Source: Google

★ 5

I used to go to this place as a teenager. Now i bring my own kids. The wings were fantastic!! We ordered a small ice cream cone for my son amd even that was big! ALWAYS have to stop here in the summer when we visit up north.

Source: Google

★ 5

Source: Google

★ 4

Then coming to the same spot since I was a child myself. My favorites have not changed. Let me recommend Dairy ways crunch as an additive to any ice cream you get there. It'll make your day. And my children would recommend you their grilled cheese and French fries. Even beats Mama's from home

Source: Google

★ 5

Source: Google

★ 5

good food and ice cream for price

Source: Google

★ 5

We’ve passed this place multiple times and finally decided to stop. Good thing we got there when we did because the line got huge! Sweet Potato fries and cheese curds were out of this world!

Source: Google

★ 4

They are a refreshing place to stop on these warm summer days. The only reason for the 4 stars is due to prices they double since last summer. But with it being the only place in Black River Falls, they have the market .

Source: Google

★ 5

We were driving in Black River Falls and saw the place....spur of the moment ice cream was perfect!

Great value

Source: Google

★ 5

This was a "hang-out" when I was a teenager, and when my son was a teenager. We love coming back every summer, now, with the 3rd generation. We absolutely love stopping in with classic cars, too. It's a great place for families.

Source: Google

★ 5

Great chocolate shake. Ordering and pick up was confusing.

Source: Google

★ 5

Dairy Way is a highlight of summer for us. The ice cream is delicious, good portions, and reasonably priced. Every time we're in town, we stop at Dairy Way. Sometimes the lines are long, but they do a good job keeping everyone moving through.

Source: Google

★ 5

Source: Google

★ 5

Source: Google

★ 4

Source: Google

★ 5

Yummy ice cream. Huge portions. We didn't eat anything else but the food served to others looked great. Its a walk up counter and sit outside to eat...so you get whats happening on the street to entertain you.

Source: Google

★ 5

Yummy ice cream. Huge portions. Its a walk up counter. Sit

Source: Google

★ 4

Source: Google

★ 5

Source: Google

★ 5

We've been stopping at Dairy Way for 45 years now. My wife and I stopped when we were newlyweds and have stopped there any time we're in the area. Over the years the food has changed but the basic atmosphere never changes, small town feel, good food, very clean, and polite service.

Source: Google

★ 5

Source: Google

★ 5

Dairy way is always a favorite of ours in the summer! Huge selection to choose from, but my favorite treat is the Peanut Butter Cup Parfait.

Source: Google

★ 5

👍

Source: Google

★ 5

Source: Google

★ 5

Great Malt!

Source: Google

★ 5

Source: Google

★ 5

Ahhh Good!

Source: Google

★ 5

First timer... After a long day at the beach my family of 7 needed ice cream parking was a pain because they were busy but the lone moved fast and they hustled the ice cream out quickly as well 10 out of 10

Source: Google

★ 4

Source: Google

★ 5

Old-time type of stand.

Source: Google

★ 5

A staple. Must stop for deep fried happiness and top it off with a huge serving of ice cream. This is my food junkie dream spot. Always crowded no place to park, still worth it.

Source: Google

★ 5

Love coming here! A great treat. The corn nuggets are so good.

Source: Google

★ 5

Source: Google

★ 5

Amazing food and even better ice cream, only downside, I can think of is that it can be crazy busy at times, but that is just a testimony of how it's worth the wait!

Source: Google

★ 4

Great stop for ice cream 🍦

Source: Google

★ 5

Source: Google

★ 5

Source: Google

★ 5

Awesome little small town ice cream shop

Source: Google

★ 5

Source: Google

★ 5

The ice cream is yummy but be sure you try their burgers and sides. I get my burger with extra fried onions and a side of sweet potato fries or deep fried breaded mushrooms. So good!

Source: Google

★ 5

We only had a shake here, but it (the ice cream) was very good. It was a warm day, and the shake cooled us down. The service and atmosphere were great! We sat outside to enjoy our treat. Would like to try the food here sometime. Reasonably priced. We will be back...

Source: Google

★ 5

Source: Google

★ 5

This place has changed so much and it's just gorgeous!!! What a cuuuuute sweet spot for family!❤🤗💯

Source: Google

★ 5

Source: Google

★ 5

Source: Google

★ 4

Source: Google

★ 5

Super sundaes and malts

Source: Google

★ 5

Source: Google

★ 3

Source: Google

★ 1

Source: Google

★ 5

Always good, always can't wait for it to open up every year

Source: Google

★ 5

Great cones.

Source: Google