★ 5

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★ 2

Their food quality is gone. Their food doesn’t have anymore quality like pre Covid times

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★ 5

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★ 5

I ordered the chicken Pad Thai, chicken satay and chicken pan fried dumplings for take out. All were terrific. Highly recommend.

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★ 3

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★ 5

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★ 4

Definitely not authentic but more of a Thai Madison infusion. We went on a Wednesday for dinner there were lots and lots of people there and the service staff handled it flawlessly.

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★ 1

Food and service was okay but the chubby host with curly hair and chains on her glasses was unbearable! Her attitude was terrible, she couldn't even properly print a receipt right AND they tried sneaking in a tip without properly displaying it which is against consumer protection laws. I don't know if the last part is exclusively on her or the new management but I definitely will not be going back.

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★ 2

I want to like this place as so many people have recommended it. I had a bad experience before they closed for remodel and heard it was under new management so I gave it another try. Both me and my husband ordered different curries at medium heat. They were both super watered down and lacked flavor. I lookes for put waitor to ask for soy sauce to add sone flavor but they never checked in us. We were also very disappointed that there is absolutely no decor or ambiance at all. Just beige walls and nothing else. They were closed forever for remodel and reopen with no art or decor at all? Not going back

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★ 5

I’ve eaten here many times over the years, both dine-in and takeout, and everything has always been excellent. I especially recommend the duck dishes—the duck curry, in particular, is among the best you’ll find in the area. The recent renovation did change the vibe, shifting from a cozy vintage charm to a more modern, streamlined feel that comes across a bit “box store.” Even so, it’s still a clean, inviting space with great food and service, and definitely a spot worth visiting.

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★ 5

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★ 1

Still the best Crab Rangoon in the city….

But will never be back to dine in - soooooo basic. They got rid of so much seating for the bar *which is so unnecessary* the raise in price is definitely for the cost of those ridiculous gold silverware? The fork is so thick and heavy it wouldn’t pick anything up, no sauces out on the table anymore .My pad lad nar tasted nothing like it used to, over cooked chicken and half the portion. For double the price.

I knew this dragged on opening would be a disappointment, but damn. Way to kill the vibes of a neighbor staple.

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★ 1

I guess the service professionalism went down after they upgraded the environment, and they don’t have the energy or ability to train their employees properly. I went in during Sunday afternoon around 3pm, it was not that busy and nobody came to my table for 5min. Also the owner can be pretty passive aggressive after I calmly pointed out that nobody seemed to be responsible for my table, and she unapologetically suggested that I can choose another restaurant.

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★ 5

Enjoyed our first meal in the newly remodeled space. Everything was great. We were able to make reservations.

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★ 5

Awesome always! Very busy but thats what you get with the best food in town.

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★ 5

No complaints!

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★ 5

same great food. easily the best in town.

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★ 4

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★ 1

No good I had a very bad experience

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★ 5

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★ 4

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★ 5

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★ 5

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★ 5

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★ 5

The food was really good. There were a few dishes that were able to be made vegan.

Even though we ordered everything HOT, it tasted more between mild and medium so that was a bit of a bummer but the food was very good.

The curry puffs and the drunken noodle were dreamy delicious. Thanks to all the staff for helping us have a great night!

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★ 5

Bit loud but fantastic food

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★ 5

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★ 1

Gai Yang w/ Papaya Salad and Pad Kra Pao are two classic and popular dishes in Thai cuisine. Unfortunately, their food presentation and flavors were all wrong. My Gai Yang was literally sliced up chicken breast that came with no dipping sauce and the Papaya salad was overdosed lime and fish sauce. The Pad Kra Pao was even more disastrous. It was served with thin sliced pork stir fry style in a thick gooey sauce. We questioned the dish and the server claimed it was "Chinese" Pad Kra Pao. The attached pictures speaks for themselves. We requested spicy and nothing was spicy, and all other dishes we sampled, e.g., Pad Thai, Pad See Ew, Drunken Noodles were all bland. Overall, service was good, but that doesn't justify the prices and food quality. Sad to say I won't be coming back again.

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★ 1

If you want authentic SE asian food I suggest go elsewhere. Waiters were nice, crab wontons were good. I ordered the pad kra pao (very popular and basic thai dish). What I got was not even close to Padkrapao. I understand everyone probably has their own fusion recipes. Regardless, the dish was pretty bland. Was not what I was expecting. Wished there was a picture on the menu. I just wanted to share to give folks heads up.

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★ 1

Came from out of town with some friends excited to see the new renovations.. but ended up disappointed. Ordered the spicy wontons , wasn’t even a hit of spice. Got a spoonful of soy sauce and sweetness , ordered a few more different dishes ended up tasting the same. No such thing as Chinese version of pad kra pao and was told differently. Bunch of veggies mixed in the same sauce and thinly slice pork. Do better next time ! Server didn’t know what dish was what as well. Bought 3 dishes cost me $60! Overpriced for something a 12 year old can make. Beef was dry even after asking for medium rare and got served cold hot and sour soup. Highly don’t recommend

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★ 5

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★ 3

I feel sorry for the college kids that think they're dining at an authentic Viet Asian restaurant. The prices are high, but loading up dishes with potato and green beans is inappropriate. Perhaps it's a Laotian think to glut your meal with potato, but every Viet restaurant I've eaten at in 40 years always had plentiful stir fry Asian vegetables, and not a large boiled potato cut into massive chunks to make the dish look plentiful. The curry was excellent, but it was covering green beans and potato, and I feel ripped off. Add 9$ for a glass of house Pinot Noir, and I won't go back there again.

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★ 2

The food wasn’t quite what I expected. I don’t remember the exact name of the fried noodles, but they weren’t great—the sauce just felt mixed in with the noodles, meat, and veggies rather than really stir-fried. The chicken satay was pretty average too. The best dish we had was the rice noodles. We waited for 15-20mins for a table for three. Food was served pretty quickly tho. Overall, wouldn’t recommend.

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★ 5

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★ 5

Very good

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★ 5

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★ 5

The spring roll with pork egg roll was phenomenal. Incredible flavor, super fresh, and just different. Sweet, fresh, and savory all in one. The Thit Bo Nuong (R3) was SO good. Reminded me of being back in Vietnam. I got the fried chicken wontongs to go! I can only imagine they will be even better. The lychee lemonade with fresh lychee was top tier. And Sam Y, my server at the bar, was busting his butt while staying attentive to my needs. 10/10 would recommend. Oh, all of that was also only $40 before tip.

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★ 4

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★ 5

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★ 5

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★ 5

This place rulez.

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★ 5

This place is incredible. We didn't know we should have made reservations so we had to wait but it was so worth it! Besides, the street theater that is Willy St. made the time go by.😄 Our benchmark meal is Tom kha soup...so 3 of us ordered it with different proteins and spiciness levels. They were all delicious. One of our party ordered chicken satay and they said it was very good. We will be definitely be back to order more from this place!!!
Even though it was packed in the restaurant it didn't feel crowded. Also the noise level was comfortable and you could have a conversation with your table and have it not feel overwhelming. The staff was very accommodating and nice.

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★ 5

I finally made it to Ha Long Bay! For as long as I can remember I've heard how good it is. We shared the crab rangoons and the pad thai with tofu. Absolutely delicious!! We can't wait to come back!!

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★ 5

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★ 5

Great flavors, great staff, great updates to the restaurant. Highly recommend it!

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★ 5

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★ 5

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★ 5

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★ 5

Food is still amazing, but comes faster and the whole ambiance is cleaner. Staff are more even more attentive since the update. Better with food allergies as well.

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★ 5

Me encantó

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★ 1

Once a culinary gem, this restaurant in Madison was arguably one of the finest Asian dining establishments in the Midwest. It exuded the charm of a hidden gem, boasting vibrant energy, exceptional service, and the lively atmosphere of a cherished local diner. Regrettably, my favorite restaurant in Madison has been transformed into a mere shadow of its former self, retaining only the name as a faint vestige of its past. The new management has stripped the restaurant of its unique character, leaving it devoid of any distinct identity. The food, prepared in a manner reminiscent of fast food, maintains consistency but lacks depth and flavor. The airport-lounge design, employed to enhance the ambiance, has resulted in a sterile and impersonal space, akin to the interior of a Skims commercial. The restaurant has lost its emotional resonance and character, leaving patrons with a sense of disappointment.

In reference to my initial visit to the new establishment, I must express my disappointment, despite my longstanding patronage of the original location during my undergraduate years. I accompanied a friend, and we both ordered dishes that deviated from our usual vegetarian preferences. While I opted for a Tom Kha with Tofu and Red Curry Fried Rice to limit my meat intake, my friend chose a banh mi with beef. Additionally, I intended to order a tofu banh mi for my girlfriend at home.

Given that both my girlfriend and I adhere to a vegetarian diet, particularly my girlfriend, I had high expectations for the culinary offerings at Ha Long, which has historically been a haven for vegetarians seeking delectable and seasoned dishes. However, our recent experience was a stark contrast to these expectations.

During our takeout order, we were shocked to discover that the vegetarian dishes contained various meats, including pork in the tofu banh mi. This oversight resulted in incorrect orders, causing significant disappointment and frustration. Despite receiving a refund, the quality of the food was unacceptable.

It appears that the new ownership of Ha Long (old owners of Little Palace) may be relying on the profitability of alcoholic beverages to compensate for the subpar quality of their new menu. While the dishes may not have undergone significant changes, it is evident that the new employees have compromised the standards of service and food quality.

On my subsequent visit, I opted to dine inside. Unfortunately, the new ownership appears to be prioritizing the profit margins of alcoholic beverages over the quality of their food. The pad see ew lacked depth and flavor, and the curries had become bland. The service was also lacking, with a 25-minute wait time for our seats.

While the wait time was expected at the original location, the overall lack of organization was evident. Despite my reluctance to write a lengthy and negative review, I am deeply saddened to see such a cherished Willy St organization decline to its current state.

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★ 2

Great atmosphere, bad pho. They should honestly stop selling it or get new cooks that know how to truly make it. Everything else was great; long wait, but nice place.

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★ 4

분위기도 좋고 괜찮긴한데.. 음식은 좀 아쉬운 느낌?
팟타이는 팟타이라기보다는 양념치킨맛 나는 볶음국수에 가깝고 포도 살짝 아쉬웠어요
팟타이는 양 많고 포는 적당.. 포에 고수 빼달라고 했는데 안빼서 서빙해줬음다 ㅠㅠ 포는 포남누들이, 팟타이는 타이바질이 좀 더 맛있는 것 같아서 재방문 의사 크진않아요.
런치 오픈런했더니 대기는 없었고, 주차는 근처에 스트릿파킹했어요

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★ 5

One of our favorite stops in Madison. Veggie curry puffs and papaya salad were our favorite. Chicken laab is fresh and delicious!

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★ 1

Returning customer not what it used to be. Wont be back. I order a literal noodle soup and received no noodles due to a "misunderstanding" called and asked about it and got shoved off by them also ordered extra thia basil for extra money and received 4 leaves total... The fried rice was is also mushy. Such a disappointment as I've always loved this place before.

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★ 5

Nice & clean atmosphere- Food & service was excellent!

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★ 5

Such a fantastic place to eat with delicious food and really friendly staff. The renovations look beautiful and the food is as good as ever! My favorite dish is the yellow curry with a Thai iced tea.

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★ 1

Their renovation was wildly over-hyped, unless you’re a fan of beige-on-beige-on-beige décor passed off as modern chic. The menu is just as beige, serving up dishes as bland and uninspired as the décor, a reminder that in today’s world, shallow style trumps substance.

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★ 5

Perfect place to try and worthy to travel from Franklin, WI. Yellow curry fried rice is soo tasty and we all loved it. And another appetizer veggie curry puffs and Vietnamese fresh veggie spring rolls must try. Staff very good and generous.

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★ 2

I heard so much about this restaurant and I wanted to try it out for the longest time. But it was a disappointment. I ordered pho; it wasn’t that flavorful and there were only 3 pieces of meat in it. My mother ordered panang curry and it was full of potatoes - barely chicken in it. Also, the waiter who took care of us was very unfriendly as well as the others except the lady with reddish hair with glasses. She was the only one who had a smile on her face; the rest of the team looked extremely miserable. It was my first and last time there.

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★ 4

Pho tends to be sweeter than I like in Wisconsin, but I really liked theirs! But, despite being mid afternoon, the service was slow and it was very loud - not a shred of fabric to damper sound in the place, I think - so I'm not sure I'd ever want to go during a busy time.

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★ 5

Was nice before the renovation and even better afterwards!

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★ 1

SUPER DISSAPOINTING experiences at Ha Long Bay these days. For so long, I have truly loved going to get food from Ha Long Bay; it’s been a staple to meet up with my family, my friends, and it used to be such a cozy spot to be with loved ones. After a family member’s funeral we even met up there for a nice meal a couple years back.

In recent years, a lot of changes have been made, and I can tell that things have been running differently – and not for the better.

Servers/bartender/managers often openly discuss how stressed out they are and dumping a lot of information on their hardships regarding work and their bosses – it really just seems like a negative vibe and overall not a positive place anymore (both for employees and customers) and it’s hard to enjoy what used to be a really positive and cozy place, when now the energy is super negative and hostile. I get that changes in management and maybe different staff members cycling in and out can be stressful, but a lot has changed and I don’t see this as a great place to dine anymore.

On a visual level, I really despise the decor. The recent remodel completely lacks culture and the cozy energy it once had. Now it is just too bland, monochromatic, and honestly symbolic for how so many great cultural spots are losing their roots to a boring gentrified monochromatic look. Super disappointing as well. This also was a recent change and I’m wondering if this is due to new management? Either way, it really makes the restaurant lose the charm it once had and lose its appeal.

I’m looking for new Asian restaurants that have authentic food, charm, and a positive environment. If anybody reads this review and is a Madison resident – please feel free to comment any suggestions, as Ha Long Bay is just not a good choice for me anymore.

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★ 1

The service has gone downhill. Twice I've ordered takeout and twice it's been wrong and when I've asked, politely, for it to be corrected, twice I've been blamed as the customer. This is dreadful.

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★ 5

Best Thai food in Madison!

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★ 5

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★ 2

Was quite excited to check out Ha Long Bay after its rebranding and unfortunately only left with disappointment (I gave it a shot twice). Pho broth was bland; it seemed like their recipe called for not a lot of fat skimming as there was an excess amount of grease/oil from the beef bones sitting on top, and the meatballs did not taste good. The pad Thai was severely undercooked - multiple noodle strands that were still hard. Even though it’s the same recipes and chef, the rebranding screams nothing about bringing authentic Vietnamese/Thai/Asian cuisine to the city of Madison and instead caters towards American taste (even the interior design does as well). And because of that, I will not be returning.

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★ 5

Always a 5 ⭐ experience. Best Asian food in Madison hands down. Renovations look awesome!

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★ 5

Hạ Long Bay Restaurant is a true gem for anyone craving authentic and flavorful Southeast Asian cuisine. The environment inside is calm, peaceful, and has an earthy, relaxed vibe that makes you feel instantly at ease. It's a great spot whether you're dining solo, on a date, or with friends.

The food was absolutely delicious. Highly recommend the yellow curry — rich, creamy, and perfectly spiced — and the beef pho, which had a deep, savory broth and tender slices of beef. You can tell they put care into every dish.

If you're looking for a warm, welcoming place with standout flavors and a serene atmosphere, Hạ Long Bay won’t disappoint.

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★ 5

Loved the openness since the remodel. The food, of course, was still outstanding. I do wish the sandwiches were still on the menu.

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★ 4

The pad kee mao was so flavorful and good! The pho was ok…broth was missing the deep flavors I was looking for. The drinks were fun and yummy. Great ambience and service!

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★ 5

I've gone to Ha Long Bay many times but this is my first time going since their reopening and I would argue the food, atmosphere and service is the best it's been in the time I've been patronizing this establishment.

The menu itself has not changed with their letter-number item identification system (to alleviate pronunciation issues). They offer a wide selection of Thai dishes from soups, stir frys, curries, egg noodles, rice noodles, protein plates and more.

They changed their spice system from a scale of 1-5 to a 1-10 (1 being mild/no spice). On their menu it is still listed as mild, medium, hot, extra hot. This spice scale is westernized. I have a western-medium spice tolerance where I enjoy spice that enhances the dish's flavors but doesn't render it inedible. I did a medium and it was honestly very mild.

I ordered the squash curry with chicken and it was phenomenal. Though the medium spice level was more mild than I expected, the flavors of the dish were prominent and enjoyable. The chicken was tender and savory. The ratio of vegetables and protein was well-balanced.

One of my complaints from previous visits prior to the renovations was the service- it historically was inconsistent. However, they have drastically improved their service. Our server checked on us frequently and our food came in an appropriate amount of time.

The decor is modern with a gold and white color scheme. It's a fantastic upgrade from their previous style.

One thing that hasn't changed is the wait time. This restaurant is still a Madison staple and on the weekends expect wait times between 30-60 minutes (depending on party size). Despite the wait time, the food makes it worth the wait.

Willy street parking is difficult but is free. Expect to walk a few blocks in most cases when finding street parking.

The restaurant is wheelchair accessible.

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★ 5

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★ 3

If you don't have a hearing impairment when you walk into this restaurant, you surely will have one by the time you depart. The NIOSH sound meter on my phone consistently registered peak noise at 85db. The combination of hard surfaces, boisterous patrons, and no sound-proofing make for an unmitigated assault on the senses.

The food was basically OK. The Tom Yum soup had plenty of shrimp, but the broth was much too sweet. The Panang Curry was flavorable, but was stuffed full of potatoes (way too many of them). I ordered the Pad Kra Prow at a spice level of hot, and after a consultation with our server, designed to prove that I was serious, the dish I received was just short of a blazing fire. I had no grounds for complaint about that, however; I got what I asked for.

Our server, Will, has received accolades in many reviews. He was excellent. When he first appeared at our table, he mentioned that a party of six had just been seated, and that he would try to get our order in quickly to avoid a long wait. He succeeded, and his attentiveness and hospitable manner were much appreciated.

As often seems to happen in Asian restaurants, our entrées arrived before we had eaten much of our soup. Perhaps a request to pace the dishes appropriately would help.

Ha Long Bay has a full bar, with reasonable prices for drinks. Food prices are quite moderate; our meal for two (with drinks) came to $62 before tip.

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★ 2

Weird seating and too loud

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★ 1

餐點好吃，但用餐體驗極度不佳，不推薦。

三個人聚餐卻被安排坐在兩人桌，不合理的是我們甚至被要求要吃完開胃菜的部分才能上主餐。主動詢問主餐預計何時會上菜，店員卻用敷衍的態度回覆。

沒想到入座前等大約一小時，換來的卻是如此差的用餐體驗。

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★ 5

Grabbed the pho tai and spring rolls for dinner. Broth was rich, meat tender, rolls fresh. Place was busy but service stayed on point. Tables got cleared quick. Inside felt warm and casual. Restroom was small but clean. Will come again.

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★ 5

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★ 5

Great food at great prices. Menu is quite extensive so it might take you a while to pick a dish. Server was attentive and prompt. I think they remodeled recently and it looks pretty nice, though slightly generic.

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★ 2

this was one of my favorite restaurants in madison for many years, returned for the first time after the remodeling and was shocked by how much both the food quality and prices had changed. the duck was dry, and the pho (which is now up to $17 for a regular bowl) had a murky, bland, and slightly sour broth with none of the aromatic flavors that it used to. even the meatballs are different and have a mealy gritty texture. not sure if the ownership changed or something but it's really a shame.

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★ 5

I've only ever had take out , pre and post remodel. The other day I stepped in there for the first time and let me just say 👌🏽👌🏽👌🏽👌🏽👌🏽 real nice ambiance. The food . Out of this world, I got rice noodles and wings , I will say however the spice levels are a little bit inconsistent. But all in all great experience, I'm already craving more

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★ 5

Nice clean flavors

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★ 5

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★ 4

Very good food, drink, and service. Large portions. Accommodating to seat baby at the table, however there are no changing tables in the bathrooms, so if you need to change a diaper, good luck.

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★ 1

Ordered take out for dinner and was sadly disappointed with the whole experience. The Musaman and Squash Curry both came in plastic containers . While the Squash Curry container was full, the Musaman was only about 3/4 full. We also ordered Drunken Noodles and Peanut Chicken. Both came in cardboard boxes that equaled the volume of the plastic containers, but both were barely half full. The cardboard also seemed to soak up most of the sauce in the food as both had very little base sauce. It really seemed like we were getting someone’s leftovers! The worst part of this experience is that none of the food tasted very good, and was definitely not the delicious food we were used to getting from Ha Long Bay! Can’t recommend them anymore and will not go back👎

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★ 5

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★ 2

My partner been here before and he said it's bad 👎 I asked him to go try again due to being under a new management.
When we first came in it said 20-30mins wait which it's fine for us but that 20-30mins turn into an hour.
We got sat about 7pm and the vibe we got off of our server was she's didn't want to be there. We ordered our appetizers which came out pretty good but then our entree was just bad and worst. My meal was salty and when I raised a concern i was told that that's how they make it and I'll be charge if I change my order to something else - I mentioned it's my first time here so I didn't know how things were. (At this time I was speaking to a new server cause our server disappeared and never visited us again) the new server was great (I'll give her 5/5) after mentioning that I was new here she said she'll tall to the manager to wave the charge. After getting a new dish (salt&pepper squid) the squid was just too breaded and not enough seasoning. Instead of complaining again, we just took it home.

Best thing: thai green tea
Surprisingly good: pho me&you drink
Good: egg roll
Okay: soup
Bad: drunkin noodle & salt & pepper squid
Service was 1/5 for the original server & 5/5 for the new one
Vibe: dull, bland, no color, sad
Advice: turn on the A/C - we were sweating inside.

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★ 3

Overall I'm glad that they finally reopened however there are some things that do need work. We had no problems being seated having made reservations (which I highly recommend) but there was a noticeable delay (15 min) before our server appeared. Her service was attentive but watching others arriving after us being served before us was a little off-putting. I had the Lao suasage which was was good but should really come with a knife as I ended cutting it with a spoon and fork. My wife had pho which was not warm enough to seperate the noodles which remained bunched together. The interior renovation struck me as sterile and I would describe as would be urban hipster. I miss the Southeast Asian decor which added character and ambience. As mentioned before our server was attentive and seemed genuinely interested in how we were doing but the staff around her seemed disorganized. I'm not giving up on this place which has been a personal favorite for years but hope that they take these and other comments to heart.

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★ 5

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★ 4

Food was absolutely amazing. The best food I’ve ever had. Very friendly people fast service.

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★ 1

The acoustics in the restaurant are a nightmare! I couldn’t hear my dinner companion. I couldn’t hear the waiter. The waiter couldn’t hear me and neither could the hostess. I requested the spice level extra hot, it was served mild. I asked the hostess how much longer the wait time was, she looked at her watch and told me what time it was. There’s no possible way to enjoy a conversation with your dinner companion here. The only person that smiled was the bartender. The hostess didn’t smile at us or anyone when they came into the restaurant. The waiter didn’t smile once the entire time he was serving us. All of the staff looked stressed and that’s no surprise given the fact that the sound was continuously ricocheting off of the bare walls. The air conditioning needed to be turned up, that should’ve been a no-brainer. The bathroom door felt like it had a 50 pound weight attached to it. You shouldn’t have to be a power lifter to use the restroom. The green curry was a joke, It had the consistency of water! Dessert wasn’t offered. I felt sick the entire time I was there, like my brain had been put in a blender (because of the noise). I love Thai food, and I was really looking forward to trying this place for the first time. It was a bad experience all the way around, extremely disappointing. Other reviews state that this place is warm, cozy and cute. I found it to be the exact opposite, sterile, boring with no aesthetic appeal. The equivalent of a dental office.
PS please find some appropriate workwear for your staff. Unless I’m at Hooters and you are a Hooters girl, I don’t expect to see the wait staff’s bare legs with oodles of cellulite while I’m eating. It’s gross and un appetizing.

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★ 5

The curry was excellent !!!!
I'll be back for sure !!!!

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★ 5

Great service and food

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★ 5

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★ 5

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★ 5

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★ 5

Amazing food, beautiful new look!

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★ 5

Love this place! The squash curry is my favorite!

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★ 5

I have no complaints about the renovation. The food and atmosphere are still good. If anything, I feel like it has enhanced the restaurant in a positive way. It's one of my favorite places to go!

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★ 5

Love the Thai curries. Ridiculous waits because there isn’t that many seats and it’s always packed. Either wait or reserve ahead a time cause it’s worth it

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★ 5

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★ 3

Since reopening, the food is about the same, but ngl the vibe inside the restaurant itself is horrible now :( The whole place is beige and white and lifeless - it feels like an Apple Store. It feels like Ha Long Bay has lost all character and personality. I hope they add more color and artwork in time.

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★ 5

People saying Ha Long Bay isn't as good as it used to be can KICK ROCKS!

Just kidding, everyone is welcome to their opinions but our experience has been the opposite, it's still fantastic. Don't @ me.

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★ 3

Menu is large. Too large. Seems like a quantity over quality affair here. Food was just alright and definitely not the most authentic. Service and atmosphere was good though (although a little cramped inside). My wife’s pho was honestly gross… who puts nutmeg in pho?? (a LOT too).

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★ 5

It's a little bare on decor, feels a bit cold but damn if you dont come here to eat at least once a week what are you doing!
Food is always a hit!

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★ 4

Pretty salty but delicious and the service was excellent!

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★ 5

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★ 5

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★ 5

We waited about an hour to be seated, which is pretty typical — it’s always busy whenever we visit. Be sure to make a reservation in advance to avoid the long wait.

Holong Bay is a small, cozy, and cute spot in Madison, Wisconsin. Despite its size, it has a warm and welcoming atmosphere.

The food is delicious and definitely worth the visit. We tried the Tom Yum soup, chicken dumplings, basil fried rice, Pad Thai, and iced Thai tea — everything was flavorful and well-prepared.

Highly recommend this place if you're craving Thai or Vietnamese cuisine. A must-visit in Madison!

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★ 1

Oh HLB. I'm going to be kind and sum it up as a bland disappointment in all areas.

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★ 5

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★ 2

With a heavy heart I have to throw out this not so great review after the reopening of a neighborhood favorite.

I have to say, I had some concerns during the soft opening. The hype guys out front enticing people to partake were completely lacking in customer service skills and had no clue when the place would open or about much of anything, information often conflicting with one another at any given time.

Food: Sadly, there has been a significant reduction in both quantity and quality. One of my favorite dishes, the Pad See Ew has become absolutely inedible. Gummy and dry, overly salty and much less in the new container, the disappointment here is extreme. I wanted to believe this was a one off, maybe a new cook learning the ropes, but alas, a friend had the same experience about a week after I ordered this. Mediocre Sesame Chicken was lacking the application of the sesame seeds this entree is known for. Pad Thai was dry and just.. nothing special. I encourage the staff to go and order this from Viet Hoa. Spring Rolls are what u would expect from any food cart with Thai in the name.

Staff: The staff are nice, but lack warmth. I have much respect for those working in this industry, often juggling many things at once, including needy customers.

Atmosphere: the charming, overdone asian restaraunt vibes have been completely revamped, now feeling more like a sterile cocktail bar on the square.

As a regular from the hood, i'm really hoping time will be kind here as staff hones their edge and works on fixing what isn't working.

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★ 3

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★ 5

Kicked it up since they re opened, and if possible is even better than Before

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★ 5

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★ 5

Very elegant interior! Enjoyed a beautifully aromatic lychee cocktail. Great mango curry, and servers were super polite.

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★ 5

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★ 5

⭐️⭐️⭐️⭐️⭐️
Mariana at Ha Long Bay was an excellent server and hostess — warm, attentive, and made our family dinner feel special. We were headed out of town and met family here for a break from the usual Wisconsin fried fare, and it was absolutely worth it. The food was fantastic and the service top-notch. Having lived in Southeast Asia for a decade and grown up in Seattle, I’m not easily impressed when it comes to Asian cuisine — but Ha Long Bay exceeded expectations. I’ll definitely be back next time I’m in town!

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★ 3

Will was our waiter and he was awesome. Tbh I would come back bc he was cool. The food in my opinion wasn’t the best, the noodles are thicker which makes the dish doughy and hard to enjoy personally.

The people I was with enjoyed their food more.

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★ 5

Used to come here all the time before the renovations and it was my personal favorite Thai place; glad to say the food is still hitting. Shoutout to Will he was an awesome server he knows exactly what he’s talking about; I do miss the old vibe of Ha Long Bay, food is still fire though

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★ 4

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★ 5

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★ 5

The food is fantastic and authentic. Will was our fabulous server and he offered wise and knowledgeable suggestions. We decided to try many different appetizers such as the chicken satay, wontons, spring rolls and dumplings. All excellent with sauce options. This place is a gem and totally worth it-by the way, prices are very reasonable! We will definitely be regulars.

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★ 2

I have LOVED Ha Long Bay for years and could not wait to go back after they re-opened, but I was severely disappointed. The food was delicious as always (though the portions seemed smaller), but the atmosphere lacks the original charm and character. I’m hoping they haven’t fully completed decorating since they recently opened. It is also incredibly noisy to the point where you can’t hear your group without shouting. It didn’t help that there was construction happening below us.

However the main thing that compelled me to write a review was the service. Our server was, quite frankly, rude from the moment we sat down. He made aggressive comments and gestures if someone took more than a second to order, slammed our food and other items on the table, and didn’t ask us once how our food was or if we needed anything after we got our food (we tried to flag him a couple times and it seemed he was ignoring us). I’m used to waiting awhile at this restaurant, but we waited at least 20 minutes between our appetizer and entrees and once we finished eating, we sat for over 30 minutes without touching our food before we got boxes (and another 15 after that to get the check).

All that being said, I’m not done with Ha Long Bay and will definitely be back in ~6 months to give it another shot!! We’ve had great experiences with the staff in the past.

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★ 2

The long awaited return of Ha Long Bay was... in short, not good. Our server showed up within 30 seconds (not exaggerating) asking if we were ready to order. When we asked for a few more minutes, it was dismissed in almost a huff. The food took forever to come out, and when it did, the flavor was less than exciting. Many of our favorite dishes lacked the pop they used to have in flavor from before the extended closure. Additionally, nothing was at all hot or spicy when asked for any heat. I ordered a dish hot, and I've had sweet salsa from the grocery store with more kick than that "hot" level spice of curry I was served...

Our dinner was aggressively interrupted from sounds and vibrations of construction below us. I believe they may be working on a basement remodel but to have incredibly noisy and disruptive work being done during dinner rush hour is quite crazy. Our entire table was vibrating to the thump thump thump of hammering right underneath our feet.

The worst of it was our server. Never once did our server come by to check on us. We tried, multiple times, to ask as he walked by, for more rice for the table, but he intentionally put his head down to ignore us. Following this, it took over 30 minutes to get to go boxes (we asked another floor staff member for them) befofe we finally received them. We also, at that time, asked for the check as we had been waiting over 30 minutes to try and leave, but we're constantly ignored with the same head down approach. We finally got our to go boxes, but still no check. Our server then came by, again with no check, and started to aggressively clear our table. And I do mean aggressively, with anger and frustration. It was uncomfortable, to say the least.

Finally one of our table members got up to walk to the front to ask for our bills to be able to leave (it had been another 15 minutes since asking for them at this point and almost 45 minutes since we were done eating). Our server tracked her down and demanded she must go back to our table. Finally, after this confrontation from him he finally brought our checks and we sent off our cards to be ran right away (though he didn't want to take our cards and wanted to drop the checks and go).

I'm know this was one server in the sea of staff, but it's important to say that this was, quite honestly, the worst dining experience I have ever had in my life. That comes from someone who previously considered Ha Long Bay to be my favorite restaurant. I hope these issues are addressed in the future.

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★ 4

I've been here many times. Never had a dish I disliked or was poorly prepared. Today was my first visit since the remodel. I found it ridiculously noisy. Our server never smiled. It was disappointing!

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★ 4

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★ 4

The food was as good as it's always been. Service was not great but they did make up for it with a discount. The atmosphere was clean but boring. Nothing like it was. However, I would highly recommend it!!

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★ 5

They just had a big remodel. The place looks great. Always busy but our waiter did a good job. The food was just as good as before.

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★ 5

Staff was very nice and helpful, clean environment, and the food was all AMAZING

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★ 4

I still love their food. Especially AP10, B4, TN 3 & 6, and LS7 but the place is too loud to have a conversation. They need sound baffling or something. I couldn't hear anything my friends across the table were saying. Beautiful remodel though and love the carafe of water on the tables, too.

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★ 5

Had their food once before as takeout pre remodel and it was great!

Going in after the remodel and eating at the restaurant was amazing! Will the server went above and beyond with our group, especially our toddlers! The food was delicious, the drinks too! One of our favorite restaurants for sure!

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★ 5

Legit

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★ 2

Do not get the Bahn Mi—they give you the worst l bread imaginable. Your money is much better spent at Viet Kitchen. If you really like Thai noodles or soup, i’d recommend Lao Lan Xang. Sa-Bai thong used to be the best, but they’ve gone down hill in the past 5 years.

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★ 1

The Ha Long Bay I once knew is apparently gone. The pho is disgusting now. Why change it?? Interior of the restaurant at least today looked boring and without the soul it used to have. Gross.

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★ 2

Critic review: The new modern aesthetic of Ha Long Bay gives a breath of fresh air for the beloved restaurant by all Madison people. However, with that shift, it also loses its authentic flavor and fails to understand its Thai and Viet heritage.

Generic review: I asked for all of my food to be extra hot and they were all too sweet with little to no spice. Also, my pad thai noodles were undercooked. I've eaten hundreds of pad thai noodle dishes. They've never been undercooked.

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★ 5

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★ 5

Delicious sweet and sour entree, dad didn't love his Tum Som Gai Yang (chicken, papaya, shrimp sauce, crab, paste etc) because it was too dry, but neither of us knew what we were ordering really. Delicious food and great atmosphere and service from our waiter. Would recommend and would return

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★ 5

It's like an entirely new restaurant, with shiny floors, light wood tables and an enormous menu with Thai and Lao choices. Everything was flavorful and yummy

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★ 5

It was our first time at Ha Long Bay last night with another couple since their re-opening and it was just as amazing as we remember it. The renovation is gorgeous and even includes a bar. The place settings are beautiful and the food was incredible. Their prices have not changed either which is an added bonus. Also, we were very happy that they are serving the lychee-tinis from Little Palace as well.
However, I wanted to write this review to highlight our incredible server, Will. We ordered 4 drinks, 1 appetizer and 4 entrees which all came out promptly regardless of the very busy night they were having. Will went above and beyond and told us when our dishes would be ready, made recommendations for our meals and was incredibly personable when he discovered we were celebrating an anniversary and job promotion. He made the extra effort to bring me chili oil with my food in case the spice level was not enough for me and surprised us with a mango sticky rice for our celebration. He even made sure to split up our leftovers correctly, truly going above and beyond. I could tell that he enjoyed being a server and loved Ha Long Bay as much as we do. We didn't think we could love HLB more than we already do but after our amazing experience and service from Will, it got even better. So happy to finally dine in after HLB's long awaited return.

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★ 2

The remodel looks nice - but I definitely miss the old environment. The food is mediocre and definitely seems a bit lower in quality than before. The service was not great and our waiter was less than attentive.

I miss how it was before.

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★ 2

Food was mid (it was mid before the ownership change). Curry fried rice had no curry flavor and included what appeared to be a very well done omelette. Usually the egg is chopped or at least scrambled into the rice. Completely different dish than before. Also, they still haven’t fixed the ventilation. I’m in an office after lunch and I smell like an oily kitchen so please do not eat here if you have to go anywhere else because you will reek.

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★ 5

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★ 5

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★ 5

Love this place great food and service 😋

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★ 5

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★ 5

Nice 😀

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★ 5

Newly remodeled to look at little more contemporary. They've got a small bar and serve drinks now. Food is as good as it's always been! If you liked it before, you'll still love it! Truly excellent crab rangoon. Pad thai is my staple.

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★ 2

Service was totally adequate, right up until we got the check. I paid with cash, and when our server returned with my change, I realized that the bills I received were not adequate for providing him with a 20% tip. The next time he walked by our table, I asked him if I could get two 10's for the 20 he gave me. His reaction was to not say anything, but instead, roll his eyes and push out an agitated huff. When he returned, he tossed the bills on the table and said "I only have fives", then scurried away.

Ha Long Bay is a Madison institution, and we were so excited to return after hearing that they were open again. I certainly have a level of empathy for a restaurant team that is working through the hiccups of reopening after a long restoration period, but this exchange completely disrupted the other 95% of our experience, which was mostly positive and delicious.

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★ 5

Loved the ambiance before the remodel, but perfect for take out afterwards. Why? Not very many seats at all - so lengthy waits

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★ 5

Excellent food and the remodel looks great!

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★ 5

The new design is beautiful and the food was delicious. The Panang curry is amazing. Can't wait to go back and try the rest of the menu.

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★ 5

Great restaurant! There was a wait, but the little bar is perfect for that. Loved the bartender, he had great drink and food suggestions. The food is FABULOUS. The spring roll wrapped in a fresh roll is so fun and delish. I will definitely be back!

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★ 4

The food was a little too sweet but still good and flavorful. I like the aesthetic they've gone with since the renovation although it's a little tightly packed. I had a spring roll, tom kah, and a taste of the pad thai

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★ 5

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★ 3

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★ 5

Was very popular and perpetually crowded. Casual, friendly and inexpensive neighborhood place. Comprehensive menu with Thai, Vietnamese, and Lao offerings. Hopeful that it will be good after the relaunch, but haven’t been in yet.

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★ 5

Easily one of my favorite restaurants in Madison and a go to for comfort food. Pricing is great for the quality of food. I've also never had a dish that I didn't like. Try the blueberry rangoon, you won't regret it!

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★ 5

great waiter with a great atmosphere
glad to have them back

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★ 2

Unfortunately things have changed a lot at this restaurant. Just ordered drunken noodles to go and it was in a cardboard box not even halfway full whereas the portion used to fill up a plate in the restaurant such that I needed to take to go box. And the price went up. Not to mention I ordered extra vegetables with my Pho And all they did was give me another bag of basil and beans where in the past they would actually add vegetables to the order. Looks like another Madison institution went south. Bummer. I'm sure you can find another restaurant in town better than this.

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★ 5

Kaylie and the staff were fantastic. Food was excellent. Definitely will be back!

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★ 2

Please update the prices shown on Google maps!!! I ordered take out and the bill was more than double what I was expecting. Admittedly, the squash curry was Sofa King good!

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★ 5

We just had a big group at Halong bay. It was so delicious but we had the best server ever. Jonah was wonderful and was the most patient and friendly server I’ve had.

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★ 4

The new restaurant is really pretty and in a wonderful location. The food is fairly mid compared to other southeast Asian restaurants in Madison and I was expecting more considering the buzz I’ve heard about the place. On the plus side, there are many options on the menu.

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★ 3

This is the first time I have eaten here since 2020, and I was disappointed. We ordered crab wontons and those were tasty and so was the Thai Iced Tea. We ordered four entrees, the Pad Thai with chicken and Pad Lao with pork were good. We also ordered Squash Curry with tofu, and that was flavorful but had very overcooked tofu and minimal squash and only one sprig of basil. We also ordered Pad See Ew with tofu, and probably should’ve sent this dish back to the kitchen—the tofu was so overcooked that it was crunchy and hard to chew and the egg was very unappetizing. I didn’t send it back because our waiter never came back to ask us how our food was. We waited a really long time for our food to arrive. The hostess made a point of telling us that our food would be out shortly after tables around us, who were seated 20-30 minutes after us, were getting their food. We were seated at the front of the building and we noticed that our waiter also had tables in the back of the building—and I think this was the reason why our waiter never visited our table after he delivered our entrees until the very end to wrap up leftovers and give us our check.

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★ 4

Great service! Good location, especially in the summer when you can walk around the neighborhood. Food was good. It was a very popular place. The service made up for the wait, but hard to say the food justified the popularity compared to other local places that serve similar dishes. Still very much worth the experience.

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★ 5

Delicious salad rolls, coconut milk soups and wonton soup! Lovely clean and fresh atmosphere. Friendly service

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★ 4

Mok Pa (cod cooked with kefir lime and coconut, I believe), in a steamed banana leaf, with sticky rice, was beautiful and very tasty. Husband's chicken cashew sauce was also excellent. Pleased to have a water jug on the table. Appetizer dishes were slow to be removed, and waiter seemed very apathetic (but did his job just fine), but otherwise the experience was great and we will return. I hope some art gets put up on the walls. Was a bit sterile looking!

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★ 5

Oh they back👏Listen, you’re going to have wait. Don’t complain, just plan for it. Put your name in and then walk down and grocery shop at Willy St. to make the time worth it. Because it IS worth it. Food is amazing. Workers are busting it. And the new space looks amazing.

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★ 2

The server and the atmosphere was great. The food was not so good. We both got medium spice and there was absolutely no spice or flavor. It was very bland. The drink was tasty though. Definitely wouldn’t recommend if you’re looking for the spice.

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★ 1

Food was fine. I ordered at 5. Was told ready at 630. Wasn’t ready until 730 with no notice. Waited in car on Mother’s Day with 2 toddlers in the car which was a not great way to end the day. Won’t be back. Understand delays but appreciate a heads up or some kind of apology.

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★ 5

Great food as always.

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★ 2

Food was cold, meat was dry.

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★ 5

I had the pleasure of dining at Hạ Long Bay Restaurant during their soft opening, and I was seriously impressed! Despite how busy it was, the service was fast, attentive, and friendly—something you don’t always see in a brand-new spot.

We tried a variety of dishes, including the pho, pad Thai, and curry chicken fried rice, and everything came out hot, fresh, and flavorful. Each dish had a distinct taste and was clearly made with care. The drinks were another highlight—delicious and strong, definitely not watered down like some places.

If this is how good they are on opening weekend, I can’t wait to see what’s to come. Highly recommend checking it out!

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★ 5

I’ve been going here every time I visit my little brother. The food has always been amazing and I just had to leave a review after their latest renovation and reopening. The food is still as amazing as it was before. I got the musaman curry, Thai iced tea, and the sticky rice with mango and each dish was full of flavor. The staff were all kind and accommodating, and were always checking in to make sure our meal was going well. Even the new owner stopped by to make sure everything was good. I do miss the old decor a bit, but the new style has its own charm. My favorite thing about the update is that my jacket and clothes don’t smell like food afterwards anymore! All in all everyone should head on back for the same amazing experience Ha Long Bay has always offered!

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★ 1

I am sure this early into reopening isn't representative of what they will do, that said I was really disappointed with our experience tonight.

The service we received was disorganized. We watched our drinks delute on the corner of the bar for a while. We had to flag someone down to bring them to us. A table of 9 that was seated after us was served before us. Maybe they lost our ticket? They informed us that it had been cooked 3 times and sent to the wrong place... which i find unlikely to be true, and not reassuring even if it is. The wait staff was hard to get ahold of. One of the employees stood between the host stand and the seating area for most of the time we were there... is he an ill placed bouncer?

When the food arrived, it wasn't to the standard that I remember from a few years back. The textures and seasonings were off. One arrived overly salty, the other arrived bland.

The door to the women's restroom is hard to open... to the point where it may be an accessibility concern. I am not sure how it would go for someone with limited mobility or a lifting restriction.

On the petty side:
The redesign seems performatively monochromatic - for me it lacked the charm the restaurant used to have.
The crockery didn't make sense. The water pitchers were hard to pour without spilling when they were full. I have no idea what the wavy plate set out in the beginning was for.
I wish I had received chop sticks rather than a fork and spoon. If not chop sticks a knife would have been nice. The food was hard to eat with the tools I had.

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★ 1

Must be a new cook but food don’t taste the same dishes were bland and too sweet

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★ 5

A friend and I were given a comped meal as part of a re-opening giveaway - I wasn't asked to give a review but am giving one anyway.

Atmosphere:
The new renovations look great. The space is a lot brighter than the pre-renovation look. There's a big area for folks to gather for pick up orders or waiting to be seated. There's also now a bar + seating left of the main entrance. The new glassware and silverware are super cute!

We ordered the following:

Apps:
- crab meat wantons
- veggie curry puffs
Main:
- red curry w chicken
- crispy large rice noodles w tofu
Dessert:
- blueberry rangoon for dessert

Honestly if there was a change of recipe in any of these, I couldn't tell the difference - and I mean this in a positive way. Absolutely everything was delicious. The portions are great, too - as was always the case, I usually have enough leftovers to make another meal out of it for the next day, so the prices always seem reasonable to me.

Drinks:
I got the lychee-tini and my friend got a thai green tea and we both really enjoyed them! There wasn't a drink menu provided so we just asked our server what was on available.

Service:
For our table service was pretty good! I'm sure the server was new to the restaurant and so I always give a little grace for needing to repeat orders and what not. The folks at the table next to us (also were getting a comped meal) had to wait a bit for their order, even though we came in after them. So the new waitstaff is still figuring out their groove, but that's to be expected!

All and all HLB remains one of my favorite spots in Madison and I'm looking forward to continuing my visits as they embark on this new chapter of the restaurant!

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★ 1

put pork in my tofu bahn mi that I specifically requested be vegetarian… disgusting

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★ 5

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★ 2

I was disappointed at the soft opening.

I was delighted to have run into to soft opening. I was sad by the time I left.

It was a carry out menu. I had visions of taking my delightful meal to the park. In my excitment missed the details on the pad was take and heat at home. The vegi spring rolls where small and they for got to give me the peanut sauce upgrade I had paid for. When I got the noodles home I headed them gentaly and they where dry and less than appealing.

Over all for the price I will be hesitant to go back.

Plus there was no discreet way for me to give feed back. At a soft opening it should be about learning.

This made it over all feel like a money grab rather than away to grow and make the service better.

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★ 3

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★ 5

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★ 1

Cockroach in food. The best the owner could do was offer us 50% off canned sodas. The person who got the cockroach wasn’t even drinking soda.

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★ 4

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★ 4

The food is great, but be careful as a lot of Thai food uses things like oyster sauce, etc, and isn't considered meat or an animal to Thai culture. If you are vegitarian or vegan, make sure to do your due diligence and ask before hand, very clearly.

My biggest complaint is the fact that they refuse to serve people who carry firearms within their establishment, this has caused me to often not dine in or order from them over the years.

I don't understand why someone who will follow the laws "rules" of the land is punished in this manner, but they do so here and thus I often opt for other establishments instead of partaking in meals with this family. "This is a family owned and operated establishment, which I usually seek out to be a patron and often will pay higher prices to help sustain their livelihood."

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★ 4

La comida es rica, pero hay que esperar 40 minutos para que te tome la orden, ordene dos rollos de camarones, de entrada y tenia un cabellos, y le comente a la mesera, y no se tomo la molestia de cambiarme la orden, y nadie fue a decirme lo siento, buenas cominadas pero mal servicio.

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★ 5

I miss you so much! Come back soon!

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★ 5

try this place with a friend and was amazed by the menu and all the food options. I tried something new and was pleasantly surprised with a great tasting dishes

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★ 5

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★ 4

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★ 5

This is the place to come to in Madison for Southeastern Asian cuisine! They have SO MANY choices from traditional Vietnamese bun Banh Mi to various Noodle dishes like Pad Thai, Drunken Noodles, and more! Everything was super delicious but make sure you ask for specific descriptions for the menu choices from your server! Prices are excellent too! This place is also tremendously busy both times we have been there, and they don't take reservations for smaller parties. But don't let that discourage you, it is well worth the wait!

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★ 5

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★ 5

This is my favorite restaurant. If you want great fast service this isn't the place for you. You come here for good food. Go to McDonald's if you want fast.

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★ 5

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★ 5

Great food. Great service. Often a wait to be seated due to a busy restaurant...but hey, usually a sign you're in the right place. Same owners as Little Palace. Love both but until they start serving Little Palace's Sesame Chicken, they gotta take 2nd in my heart. That said, never had anything bad and I have ordered something different every time I've eaten here.

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★ 3

It's a madison staple, dinning in always better then carry out.

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★ 5

Parking can be tough. It is side street parking. I have always found street parking! It is usually about a block and a half.

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★ 4

The food price and portions were excellent. The missing star is for the wait time for a table and bathrooms. A single toilet each, male and female. This place gets super busy. We got there before the rush and still waited 30mins for a table. However, during the rush, it's probably an hour wait.

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★ 3

EVERYTHING TASTES DIFFERENT after the original owners sold the business.

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