★ 5

Every year my family and I take a trip to Door County for a few days for Fall Fest. Wilson's has become a place that we absolutely have to stop at when we are here, sometimes more than once! We love the retro look of the restaurant, we also love the ice cream flavors that Wilson's has to offer! The food is pretty good, nothing too spectacular in terms of flavor, but the food is always fresh and reasonably priced (compared to the other expensive restaurants in the area). My kids ask to go to Wilson's and they are always satisfied after dinner and dessert! The waitresses are also very friendly which is a huge plus! Wilson's, you have a customer for life!

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★ 5

We always stop here whenever we visit Door County. The ice-creams are unbeatable, and they have a decent menu for a quick lunch/dinner. Finding a parking spot can be a hassle at times, and the place is extremely busy, so there are definite wait times. The place, and ice-creams are not to be missed though. They have small jukeboxes along the seats as well, which gives the place a retro ambience.

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★ 5

The Rachel sandwich is delicious and loved the black cherry ice cream

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★ 4

Good

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★ 5

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★ 5

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★ 4

BLT sandwich was really good and big enough for two people to split. Shake was delicious as well.

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★ 5

We stopped here just for a small meal. There was a long line, but only a 15 min. wait. They were really good at keeping things moving. There were 2 lines. One for just ice cream. The other for food tables. Service was quick. The food was good. It was a good experience 😊

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★ 1

Service was not great. Our server was foreign but she was timely and got our order correct. I say foreign because all of door county hires from a foreign agency—there’s nothing wrong with that but I don’t think they are training their workers to standard. Owners need to spend time with their workers to ensure quality service.. The manager at Wilson’s was specifically rude, unaccommodating, condescending and unprofessional. She didn’t realize I was standing there watching her roll her eyes at me to her worker. I called her out and she acted like she was totally innocent. She needs management training and should be more self aware that she’s breeding poor work ethics among young potential leaders. Considering the price of food at Wilson’s I expected better service and an experience worthy of their long standing in Door County. In this case this owner did the opposite impressing her vile behavior onto young developing minds. Absolutely shameful.

DO BETTER. BE BETTER. AND YOU WILL RECEIVE BETTER.

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★ 5

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★ 5

A classic ice cream parlor, with spectacular view

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★ 4

Good food, friendly people, fast service. This is a fun and friendly place. It’s always packed when we stop and today I took the chance and finally stopped. It was too crowed for my husband and son so we ordered it to go. The prices were a little more than I expected on our sundaes and drinks. But the value on their Wilson burger meal was spot on!!!! My husband said his Wilson burger was great. My son was very happy with his chili fries. It’s was more than what he expected. We will stop there again.😊

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★ 5

The cutest little diner! Had the most hot and delicious reuben. I’m not a big root beer fan, but Wilson’s root beer was the best I’ve ever had. It tasted like a root beer float! We got an applesauce for our baby and I think we ended up liking it more than her. Best applesauce I’ve ever had 😅

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★ 5

Great Experience, malts and burgers were Great

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★ 5

Yummy burgers and delicious ice cream

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★ 5

Delicious ice cream 🍦
Highly recommend going for some pre-dinner treats

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★ 4

Nice place but definitely more hyped than it deserves. Just a normal place nothing out of the blue

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★ 4

The ice cream is good and their homemade root beer is excellent! That is the best part for me! We always get a half gallon to go before we head back to Chicagoland! We don't go here for the food. There are way better places in DC for that.

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★ 5

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★ 5

Food was great

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★ 5

Great staff and better food and ice cream

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★ 5

Excellent food

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★ 5

Great service and great prices.

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★ 5

Fun place to get ice cream or a quick bite to eat. Usually busy in the summer, so plan for a little wait during those times.

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★ 3

Pricey

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★ 5

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★ 5

Grand Hot Dogs and Ice cream

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★ 5

Everything was awesome 👌🏻

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★ 5

Great place to eat and watch a sunset

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★ 5

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★ 5

The best ice cream and environment!

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★ 5

Oh, we love theis iconic Door County Ice Cream shop! Just perfect!

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★ 5

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★ 1

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★ 5

The hamburger I had was delicious! The best I had while in Door County! The cherry shake I shared with a friend yesterday was so good! We shared it because it was too much for one person!

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★ 5

Very friendly staff. Malts and shakes were expensive, but large. Try the cherry shake, it’s awesome!

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★ 4

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★ 5

Good selection and a fair price. The line moved quickly even though the were short on staffing.

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★ 5

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★ 5

There ice cream is out of this world!

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★ 5

Perfect 10.
So cute, so fun, so busy. We'll worth the wait. I could hang out here for hours just photographing the malts and ice cream treats. So pretty. Im not 100% sold on the food but who cares because let's face it. Your there for dessert. Staff is also very professional and friendly.

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★ 5

Service and was very good.

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★ 5

Best Burger in Door County!

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★ 1

Food wasn't worth the price rather go get a mcdouble at McDonald's for the same size burger plus the manager was really rude to us definitely won't be going back there

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★ 5

Great food, friendly staff. Cherry phosphate was very tasty and the chili was delicious

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★ 5

Servers were friendly and food was very good for the price. The homemade root beer is phenomenal, as well as their various selections of ice cream sundaes.

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★ 5

Delicious ice cream!

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★ 5

Icomic location for ice cream and burgers

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★ 2

The food was below average for the price. The decaf coffee was not good, another waitress came over a told us that they would not make another pot and would take it off the bill. Not what I was expecting for the price that we paid for the food. Felt like we were not welcomed at the establishment like others around us were. We will not be back.

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★ 4

Great shakes and burgers

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★ 4

If you go to door county you have to visit Wilson’s. The food was good and the ice cream was great! We had the cinnamon peach cobbler and the blueberry with waffle cone and they were both delicious. Took a half gallon of the root beer to go!

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★ 5

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★ 5

Awesome retro experience in a great location! Great food, great service, and fair prices.

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★ 4

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★ 4

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★ 1

First time eating here and I am immensely disappointed with the cold burger , slow service and poor customer service. The signature Wilson burger came out cold and flavorless .. cold fries and flat root beer.
How does this place get so many good reviews?
The food was awful!
The signature burger is a joke .
This is an overrated tourist trap!
The food is average . The decor is predictable at best … 1/2 star

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★ 1

Sadly, the food lacked flavor. We chose this place as our first option because of the many positive reviews we read, but unfortunately, it did not live up to our expectations.

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★ 5

Excellent atmosphere and beautiful location

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★ 5

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★ 5

Great food, service and shopping

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★ 5

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★ 5

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★ 5

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★ 4

Delicious ice cream and nice setting with outdoor seating available at picnic tables with umbrellas.

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★ 5

The food is ok here. We got lucky and beat the rush and wait for a table. There is indoor and outdoor seating. Our waitress was very nice. Food prices are decent. A lot of people come here for the ice cream. Very nice atmosphere, even a jukebox. I would come back here again. The hours seem fluctuating, and ice cream is open longer than the kitchen for about a hour I believe. The ice cream is expensive, but when we tried to go back to get some in the middle of the day it was closed

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★ 5

Great food, numerous ice cream options, prices were somewhat expensive for the type of food. (I.e. 9.99 shake or malt)

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★ 5

Really good ice cream (and serving size) and pretty good food too. Tasty root beer. Everything in DC is pricey, and I didn’t feel this was any worse. Service was good, though they have some bizzare policies (e.g., drink and food orders at once, no free refills on fountain drinks, no substitutions, no ability to move inside if bees are bothering you). Will be back next year!

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★ 1

historical stop, but otherwise not worth the hype. Food is mediocre at best and the servers dont act happy to be at work. Actually miserable attitudes. They are known for a large variation of ice cream, but dont ask for a normal serving .... their 1 scoop is actually 3 and unless youre 12 theres no smaller options.

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★ 4

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★ 5

SOOOOOOO GREAT! A must visit! Get the banana split and the chili dog!!!

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★ 3

Hard to park.
Closed early.
Food average.

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★ 5

❤️ Wilson’s! This iconic restaurant will take you back in time to 1950’s America with both it’s menu and it’s atmosphere. Wilson’s also features gorgeous views of Eagle Bay Harbor set in the quaint village of Ephraim. A real joy to experience!

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★ 5

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★ 5

Great shakes, love the hats the kids get to color

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★ 5

Huggeeeee portions. Good ice cream. Line is incredibly long on a summer night.

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★ 5

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★ 5

Able to stop before they closed for the day! Fun!!!

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★ 5

Great waitstaff. Lots of menu options. Good kitchen. Overall worthwhile family experience.

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★ 5

A door county landmark. Been going there for decades. It is always a special treat

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★ 5

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★ 5

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★ 5

Great place for food and ice cream

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★ 5

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★ 5

They have a great system for wait times. This is a favorite of mine in Door County. They have the best ice cream in all of the county and the atmosphere is so nostalgic.

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★ 1

Coney dog with cheese and French fries is bland and a waste of money. Fries come with the coney but they are coated with coney sauce that only taste like a cooked bland bean; so the fries were inedible for me and cold too. The root beer is average for homemade. I’m a sprecher lover. Also patio full of bees; which is ironic since they added screens to help decrease the bees per the history menu. Weirdly , no dogs allowed on the outdoor patio! Also NOT BABY STROLLER FRIENDLY inside or outside. Unfortunately as first times we were shouted at soon as we entered the door of the diner with our sleeping infant in the Donna Stroller ( it’s a car seat with wheels attached and can be converted to stroller). No sign on the door about it and no hostess outside to inform us either. They were very rude about it even when he collapsed it down into a car seat they said we couldn’t have it inside. So we attempted to go to the patio and they yelled at us to go back out the front because it was a service area to the side door; if it was a service area they didn’t mind people going in and out of it to get to other booths, outdoors, or to the restrooms. Then once on the patio the waitress started to inform us of the no strollers on the patio rule when the woman from inside come out yelling about how we needed to put our infant in a high chair. We should have just left but I love old dinners. My husband didn’t order food since he was upset that we had to take our sleeping baby out of the car seat and take it back to the car. When he returned she was of course still sleepy and upset and she wasn’t her typical easy going self. The root beer was good but the bees were an issue so I used napkins and a hair tie to try and help. Then the coney came and it was so deflating as it tasted like a plain baked bean. No flavor. So due to the hospitality and then over priced bland hot dog we skipped the ice cream that was $$$ pricey.
I wouldn’t recommend this place to anyone with young children or dogs. Maybe they have something else good.
Our waitress was kind and tried to apologize and thanked us for understanding and cooperating with the stroller/car seat rule. You could tell she knew how rude the woman was from inside the store to us. It felt like she was chasing after us to be sure we weren’t served with a baby car seat.
We also ate at 3pm on a weekday so it wasn’t crowded and the car seat fits under the table with its wheels like a chair. It’s. Ery compact which we love.
We do recommend the Ice Cream Factory as a better alternative to a long time running diner with ice cream.

Also they have plastic straws which was odd for being on the lake; so not environmentally conscious. Also the napkins are in a cute dispenser but you end up with so many trying to pull them out.

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★ 3

Lots of ice cream!!

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★ 5

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★ 1

We stopped at Wilson’s earlier this afternoon while walking through town. It was busy, which we understood, but when we asked the hostess for a to-go menu she was visibly annoyed and rudely told us we could just find it online. I let it go, since they were clearly busy, and we had such a great experience last year — their classic cheeseburger was so good we ordered it two nights in a row.

Unfortunately, tonight’s visit was a huge disappointment. I ordered the mushroom swiss burger, which the menu described as being made with fresh mushrooms. Instead, they were clearly canned or frozen, and the burger itself completely lacked flavor. My husband ordered the breaded whitefish sandwich, which was even worse. The piece of fish was thin, still had the skin attached (which tasted fishy), and when he tried to remove the skin, all the breading came off with it. On top of that, the sandwich was mostly bun — maybe 25% fish to 75% bread.

Overall, after looking forward to returning based on last year’s experience, this was a real letdown. Between the poor service and disappointing food, we left very unsatisfied and won’t be back. :(

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★ 5

Stopped in for a quick beverage and ice cream. 😁

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★ 5

Spectacular ice cream but be ready for a long line

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★ 5

Sundaes everyday

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★ 5

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★ 5

Ice cream was as delicious as it was when we came here 40 years ago with our little girls. Fond memory didn't disappoint!

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★ 5

Must go to when in Door County. It is a bit pricey, but you get a large serving.

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★ 5

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★ 5

Good food for a reasonable price. Great location with sunset views. Big portions.
Very bad cell service in the area. It would be nice if restaurant provided WiFi for customers.

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★ 5

Loved this place, great vintage vibe.

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★ 3

Ordered some chicken strips to take back to our cabin we are stayi ng at, when we got back, whichwas 5 minutes, they were hard and cold!! Like they were sitting all day. Very disappointed 😞

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★ 5

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★ 5

Great place for a burger or sundae. Very popular, very historic

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★ 5

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★ 5

Huge burgers.

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★ 5

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★ 5

8/21/25 - The ice cream treats are fantastic!! The food itself is average, but service is friendly and attentive. Definitely an ice cream shop first and foremost, lots of flavors and a variety of treats to choose from. We had root beer freeze's this time and they were absolutely delicious. We always stop here when we come to Door County and it's always busy, but worth it. Hard to find parking too, but worth it. Inside and outside seating. Close to the water and nice views.

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★ 2

It’s fun to stop at Wilson’s once for the tradition since you always hear about it, but the reality is it’s overpriced diner food with mediocre service. The shakes and burgers are fine, but nothing special, and the atmosphere feels more run down than nostalgic. Glad I can say I tried it, but I wouldn’t go back.

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★ 3

While the ice cream is amazing, our lunch was not so good. Chicken tenders were extremely over cooked and dry. My husband got ill from his sandwich. Very disappointed.

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★ 5

Great burger and strawberry & choc malts

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★ 5

Quick service.Delicious food.

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★ 2

Ice cream is good, the regular food here is extremely mediocre. If you’re looking for somewhere to eat dinner, I’d recommend finding somewhere else.

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★ 4

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★ 5

Many flavors to choose. Single scoops are plentiful. You will not go away wanting. Can be crowded but we'll worth the wait. They give out numbers & menu cards to those that want just ice-cream. Those that want to eat food were directed to seating area for ordering.

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★ 5

Such a cute place with HUGE servings.

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★ 5

Chocolate peanut butter explosion! So good. The staff here is always friendly and the servings are generous! Always a great place to stop!

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★ 3

Lovely staff and atmosphere with beautiful view of the lake. Food is ok for the price, but felt mostly purchased and not fresh. Ice cream portions are generous but nothing special (compared to Door County Ice Cream Factory!). Definitely a place to go for the nostalgia over anything else.

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★ 3

Typical fried food. Very nice atmosphere. Outdoor sitting looking at the water was nice and peaceful. Excellent service.

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★ 5

Nice 50s style place. Food was basic, but nice atmosphere

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★ 5

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★ 5

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★ 5

Wilson's Restaurant & Ice Cream Parlor is a must stop! Fun atmosphere, bringing past time memories of having ice cream with grandparents at a soda shop back in the late 60's through the 70's. This place can get packed really fast. Staff and service were great.

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★ 5

Door county cheese cake ice cream is the best flavor

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★ 5

Busy, but great ice cream and interesting history

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★ 5

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★ 3

Food was cold when it was brought out, our drinks took way to long to get to the table. Ice cream was very good per people in our group. Rootbeer was good.

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★ 5

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★ 5

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★ 5

A classic must stop for a great diner experience or just a cool ice cream treat. Great selection of fun frozen drinks besides malts and shakes.

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★ 5

Good service, excellent ice cream

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★ 5

This is the fourth generation of our family that has enjoyed Wilson's. Such generous servings of great food and ice cream, Add their historic building and picturesque setting and you have a memorable experience.

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★ 5

Best ice cream around, must stop if you're in the area! We had a nice date lunch here.

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★ 5

Great spot if you’re craving a classic burger. Juicy, flavorful, and cooked just right.

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★ 5

Local place with good food and good ice cream. My only gripe is I wish they had wi-fi as there is no service in the town, but not holding that against their excellent service, food, and desserts.

Sadly because of these type of reviews expect a bit of a wait, but it will be a worthwhile wait.

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★ 5

Get some ice cream and watch the sunset by the beach

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★ 5

Nostalgic Door County. Affordable for DC prices. Plenty of seating options.

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★ 5

friendly staff and very quick service considering how busy they were/always are

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★ 5

One of the best ice cream shops, if not THE best in Wisconsin. Ice Cream is delicious and the value is outstanding. The only downside is waiting to get served on a hot summer evening - but that's to be expected because it is such a great value. They do have a "take a number" system which really helps - we did not have to stay in line, just waited a bit. Extremely good business model!

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★ 5

Honestly the highlight of our door county trip and an absolute must-go for anyone in the area. With an extensive, classic menu, it would be hard to go wrong with choosing Wilson’s for a meal. Everything we had was fantastic (both the food and ice cream drinks), the service was great, and the food came out fast. I especially appreciated the multi-functionality of the menus, and the history of the restaurant on the reverse side. Clearly a staple for a century and a quarter.

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★ 5

Great food and atmosphere
Service Great too

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★ 4

Great ice cream. One scoop cone is generous portion. Reason for 4 stars is because it is so busy, they give you a number to get in. If you are only getting ice cream they didn't allow inside seating. You had to get ice cream to go, and hope for a bench outside or across the street. Not much shade. So, not the best experience and you can't get to enjoy the old fashioned diner inside. Great place, but not when it's busy.

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★ 5

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★ 5

Just went for the ice cream and was not disappointed! It was busy but they have a great system down to get people through quickly. The portions are huge! Split a “single” scoop between 3 of us and it was more than enough! Great ice cream, very friendly staff, and a fun old diner experience.

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★ 1

We eat at Wilson’s all the time. Went in on Sunday chicken noodle soup homemade was horrible it was water with chicken and vegetables. No chicken broth I complained to server he didn’t do anything waited my money.

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★ 3

A bit hectic and overwhelming. Only some of their ice cream options can be taken to-go so make sure to check out the menu at the counter to be sure you can get the option you are looking for. Likely would be better for dine in or just a scoop to-go.

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★ 5

Great ice cream Greater bay views!!

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★ 5

Love Wilson's, it's a must for every visit! Depends upon the time of day there maybe a wait due to limited seating & ice cream to go.

We had the fudge & peanut butter ice cream. 1 scoup was more than enough for 2 people.

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★ 4

Go for the ice-cream. Food was just ok,but that's not what they are known for

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★ 4

Been going here for decades- classic Door County experience. I’d just go for the ice cream (Cedar Crest) as the food is nothing to write home about.

I would appreciate if they transitioned to paper cups and wooden/compostable spoons!

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★ 5

The food, ice cream, and service are always awesome.

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★ 5

Incredibly busy, but the youthful staff were highly efficient and professional.

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★ 5

We really like that we were given a number to go into the restaurant for our ice cream order rather than everyone cramming inside. Great ice cream and a must stop while in Door County.

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★ 5

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★ 4

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★ 5

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★ 5

Such a fun experience! Every one of the staff and servers seemed genuinely happy to be there which contributed to the great summer vibe. A good time was had by all - definitely recommend.

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★ 5

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★ 5

Somehow this place is even better than I remember it! The flavors were superb. Each ice cream we got was better than the last and all were rich and creamy without being too sweet. Worth the hype!

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★ 5

Every time we come to Door County, we have to visit Wilson's for delicious ice cream and their amazing root beer. The service is wonderful, and the food is great. When you order the single scoop, be prepared to be amazed, as it's a HUGE amount of ice cream! They also offer pup cups for your furry friends! The ambiance is so warm and friendly, lighting is perfect, and food is yummy. We always visit Wilson's when we are in Door County!

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★ 2

No free refills get with the rest of the world you have pennies in it

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★ 5

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★ 5

Neat local and historical restaurant! A must visit for door country!

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★ 5

Wilson’s exceeded every expectation I had. It fulfilled my wildest Door County dreams. The atmosphere, the view, all the quirky items on the menu that I assume are only found in Wisconsin. Will be again. Burger was like 7.5 out of 10.

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★ 2

I'm not sure why this place has such good reviews. First off, the burgers are average at best, nothing mind blowing. The service was okay, ice cream was above average. The only thing Wilson's has going for them is the aesthetics of the restaurant and a reputable name. Otherwise, it's an below average burger joint. Just go for the ice cream.

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★ 5

I bought the icecream in a cup it was a lot for the small one. it was busy had to get it as the place was recommend to me had to wait a minute it was worth the wait I would recommend everyone to taste real good

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★ 4

Ice cream from Cedar Crest Creamery is amazing but they are usually very busy. If you're dining there you may have a long wait. Ice cream to go was quick.

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★ 5

Just pure fun going there with our grandchildren

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★ 5

If you go to Door County stopping at Wilson should be on you list.

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★ 5

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★ 5

Just Awesome! Easily could go here everyday! Every year is surely a new opportunity to demolish a new cone of ice cream. Wow!

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★ 5

Great ice cream parlor with a long history. It was full when we arrived, which is usually indicative of a good shop.

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★ 5

The wife's family was always talking about how good it was, but we never had a chance to go before. The wife and I got the opportunity to and it was just as great as her family had described!

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★ 1

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★ 5

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★ 5

Got one scoop of door county cherry on waffle cone. Gave me like pint or mountain of ice cream.

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★ 5

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★ 5

Great selection of food and ice cream! Very generous portions and great service!!

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★ 5

I’ve been going to Door County for the past couple years. Last year was the first time trying out Wilson’s and let me tell you it was so worth it. There is a bit of a wait as we went the end of July but the food and ice cream are worth the wait. It’s an old school diner feel and although busy the waitresses do their best to give a smile and accommodate you. I can’t wait for my trip in two weeks to eat here again. Definitely a stop worth checking out if you’re in the area.

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★ 5

Honestly, great ice cream and good food. Quirky place with so much personality.

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★ 4

I love this place. The staff is so friendly and helpful. The food is pretty good, but the ice cream items are amazing.

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★ 2

I'd recommend finding a creamery that makes their own ice cream and saving yourself the hassle for what's actually just Cedar Crest ice cream. Iconic setting, but disorganized system that kept us waiting outside with no updates for 20 minutes on a slow day. Once we got inside other staff members stood with nothing to do while one person helped us, explaining this was their system to keep things from "getting confusing". Then they couldn't find our check when we went to pay. Overall it seems they should pay their employees better and keep management on-site to help things run more smoothly.

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★ 5

Great place for ice cream and burgers. Its a classic.

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★ 5

Very cool, historic place. 1906!
We share the BBQ pulled pork sandwich and it was pretty good. Root beer float and turtle ice cream sundae are very good as well. Service was fast.

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★ 5

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★ 5

Wilson's ice cream is well worth the wait and the $! Healthy (unhealthy 😉) portions of delicious ice cream! Bring cash if you want to save on the costs.
I don't know about the food, but the restaurant section is pretty busy too.

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★ 5

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★ 5

A must stop when we come up!

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★ 5

Just check it out. Happy!

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★ 5

This was my first time here. I had a waffle cone. It's definitely worth the money. Ice cream was tasty.

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★ 5

Excellent service and food

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★ 5

Sat on the outside patio near the road. The service was great, the food was tasty and filling, the root beer was awesome and the ice cream, awww the ice cream... We should have had the ice cream as an appetizer. It was scrumdily-iscious.

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★ 5

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★ 5

The entire experience was delightful! Service was good, they have a decently sized menu, and their ice cream is the star of the show. Highly recommend visiting if you’re in the area!

Be aware that the ice cream portion sizes are huge, so save room! We each got our own scoops but easily could’ve shared.

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★ 4

Great classic Roadside Diner and ice cream

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★ 5

The OG ice cream shop. If you didn't go to Wilson's can you even say you were in Door County?

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★ 3

Busy & iconic but it’s honestly a bit chaotic and questionable practices. The young gentleman scooped ice cream then grabbed a handful of nuts bare handed and put them on our sundae- I think using a spoon would be reasonable. His hands were quite literally then covered in hot fudge and he came back over and continued scooping our next bowl. The girl next to him was scooping a waffle cone for another customer, she accidentally broke the cone but just continued scooping ice cream into it while half the cone was broken off.

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★ 5

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★ 5

Dusty roads are my favorite! So are all the ice cream sundaes! It's a go-to when we need an ice cream fix. Food is pretty average. also, it's not wheel chair accessible, just an fyi.

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★ 4

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★ 5

A preserved gem of another era!

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★ 5

Excellent service. Yummy food. Burgers with fries weren't super expensive, but the ice cream was about as much as the meals! Sat on the patio and it was a bit cramped, but very nice.

Source: Google

★ 5

if a business never advertises but still has a line out the door, they’re doing something right. staff is always attentive and friendly. food comes in a timely manner, at a very affordable price, especially for in door county. the ice cream prices seem high, but portions are HUGE. a single scoop is NOT one scoop but instead a packed bowl of ice cream pouring out the sides. they also have a good merchandise selection, and the decorations inside are very nice. there’s also a section by the outdoor patio where the whole wall is art of wilson’s done by various artists. definitely recommend, and eat here multiple times during a visit to door county

Source: Google

★ 5

Large portions of great ice cream. The kids had to go back everyday.

Source: Google